I’m a Senior Graphic & CRM Designer based in Barcelona, with experience across global brands, eCommerce and digital-first businesses.
Over the years, I’ve worked on CRM systems, email campaigns, landing pages, social content and cross-channel campaigns for very different brands and audiences. That variety has become one of the strongest parts of my approach: I don’t believe in applying the same visual style to every project. I prefer to understand the brand, its tone, its audience and its goals, and build the right visual language around them.
My work combines design thinking, strong visual execution and efficient systems. I use tools like Figma, Adobe Creative Cloud and Klaviyo, together with AI tools when they can help speed up exploration, image creation or production without losing control over the final design.
I’m especially interested in new technologies and how they can expand the creative process, with a particular focus on AI and its applications in design, image creation, ideation and production.
I also enjoy building reusable components, modular layouts and scalable design systems that make everyday production faster and more consistent.
What I like most is working across different challenges, from bold DTC campaigns to premium beauty, tech and corporate CRM, always adapting the design to what the brand really needs.