THE CHALLENGE
To push VistaPrint’s customisable gifts as completely unregiftable - only the sender can send, and the receiver can receive.
THE OBJECTIVE
Build brand awareness and consideration of VistaPrint as the destination for personalised, unique gifts at Christmas.
THE CAMPAIGN
We worked with 14 influencers across Instagram and TikTok. They had the opportunity to infuse their distinct style and personality with VistaPrint’s easy-to-personalise products and create gifts that were completely unregiftable.
We asked the influencers to create bespoke gifts that were unique to the receiver. The content created ranged from wholesome to comedic, with influencers using their personalities to truly show how VistaPrint should be the first stop for all personalised gifts.
Video Credits: FOUND Studio
