eJam is a direct-to-consumer eCommerce company managing and growing a portfolio of consumer brands.
For Shameless Snacks, I work on both lifecycle and campaign email design, starting with a redesign of the existing email flows and continuing with the creation of ongoing promotional campaigns.
My work combines design, AI-assisted creative production and modular email systems. I use ChatGPT and creative AI tools to develop concepts and product imagery, while Figma is my main tool for email composition, supported by Claude and Figma Make/Create when useful during the creative process.
To make production faster and more consistent, I developed a library of reusable design modules that can be adapted across different campaigns and flows. Recurring sections are also built as reusable modules in Klaviyo, helping maintain visual consistency while making updates and campaign production more efficient.
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