HydroNova is a beauty and skincare brand within eJam’s portfolio. For the brand, I worked on CRM campaign design, with a strong focus on creating premium, visually engaging product imagery.
One of the main challenges was building attractive beauty visuals without relying only on traditional product photography. I used creative AI tools to generate and art-direct imagery around the products, exploring lighting, textures, ingredients and compositions while keeping the brand look consistent and credible.
The final visuals were then integrated into email campaigns and CRM assets, combining AI-assisted image creation with a more traditional design workflow in Figma.
