At Vista, I was also involved in the NPI (New Product Introduction) workflow, supporting the launch of new products across CRM and digital touchpoints.
The process required translating product information, campaign objectives and brand guidelines into a consistent customer experience, from initial concept and visual direction to the final assets used across email, landing pages and other channels.
Working within the Global CRM team meant collaborating with different stakeholders, adapting creative to multiple markets and formats, and building flexible designs that could scale efficiently while keeping the launch visually consistent.
